The Carla High Rise Straight

How Jenny Wears The Carla

Martha is a cookie queen and her daughter Jen is a cookie heiress (they’re also longtime friends and fans of the brand). Find them every August at the Minnesota State Fair serving warm cookies by the bucket at their stand Sweet Martha’s. Jen also can be found travelling the world and documenting her journeys through her stunning photography. Both live in their Alex Mill jeans, obviously.

The Ones You Want

Those vintage, perfect-fitting jeans you’ve been searching for but just haven’t been able to find? We’ve been working on them for years.

Until now, we mostly styled our photoshoots with vintage jeans (Somsack’s collection). So we know how elusive a perfect vintage fit is. Anyone who loves vintage jeans probably knows what we’re talking about. We produced them in LA, one of the world’s denim capitals, where we also focused on nailing that authentically worn-in wash—and leaving one of our men’s jeans raw so they can be fully broken in.

There are three styles for women (we wanted to be sure your perfect fit is here). And just one for men in raw denim and medium blue (this jean, we think, can do it all).